In this video, I talk about my experience with the growing trend of burnout culture in businesses, emphasizing the era of individualism and achievement seeking. I critique the strict scale-up strategies of companies that prioritize short-term growth over employee well-being, leading to a culture where employees are expected to work overtime without boundaries. The video highlights the negative impact of this culture on both individual workers and the overall environment, advocating for a more balanced and emotionally intelligent approach to work.