A key task in my job as a CRM Manager has been driving innovation and efficiency forward through intelligent automation and integrations. Artificial intelligence and cloud solutions are key goals for 2025. But why do we automate? Why do we want artificial intelligence to do our job for us?

Is it to improve efficiency, or is it to improve the quality of our work? While both are essential, we miss the biggest reason to innovate. And that’s for human empowerment and improving the quality of life for our coworkers and ourselves. In this article, I will show you the most critical question when automating tasks at work and in your personal life. How do you implement Artificial Intelligence to save energy? How do you automate to free up human potential? How do you use innovation to increase your passion and love for your work?

Automation can both save humanity and enslave humanity.

At the start of January, most of us are excited about a new year and a new me. You may set ambitious goals. You may want to improve your physical health and fitness. You may want to have a better diet. Or perhaps you’re planning to start a new business. Most people are expected to fail in their ambitions. And when you ask why, most people say it’s because of a lack of time.

“My life is already so busy”.

“I’ve got too much on my plate right now.”

“I’d love to get started on this later.”

Our work can take a lot out of us. Many leave their jobs at 5’o clock sapped and spent. It’s common to spend the rest of the evening blindly scrolling through social media while binge-watching the latest show on Netflix. On the other hand, you’ve got entrepreneurs working every day of the week, putting 60+ hours into their passion, and they never seem to run out of energy. So what gives?

I’ve realized that not all tasks are inherently draining. Some tasks fill us with energy, while other activities take our energy. And that’s where automation comes in. Automation can free up time for us to do what we love while eliminating what we hate. The devil’s advocate in me wants to remind you that it can also do the opposite. Be careful not to automate away the things that you love. Treasure and cherish those ritual activities that make you feel great. Good automation, employed in your private life and your work, can empower you. Bad automation can make you feel worse than when you started.

How I’ve Implemented Automation In My Daily Life

I’m not just an IT specialist. I spent more than a decade studying psychology. One of my favorite psychologists is the legendary Abraham Maslow. Most people remember him from the famous Hierarchy of Needs, a classic triangle that explains what humans want. Start with food and shelter, move to security and social belonging, build self-esteem, and finally, work towards self-actualization.

Most people have unique preferences and hobbies, things they feel genuine passion for. We’re all different, so we’ve all come to develop different values and interests essential to our self-actualization and personal growth as individuals. For me, a big passion has always been writing. In 2025, there are likely artificial intelligence engines that can write with better grammar and composition than me. Maybe some of them will end up ranking as number one on Google. I could just let artificial intelligence write all my articles for me. It’d save time so I could go and do something else with my life.

But this is what I genuinely love to do.

I can write at midnight. I can write when I’m mentally drained from a long day at work, full of difficult meetings and conversations.

It’s not a problem for me – it’s a passion. And not writing would make me feel worse about my life.

I shouldn’t write because I write better than an artificial intelligence engine. That’s not why I write. I write because it’s a way to express my innermost thoughts to myself and to you as an audience.

And I ask myself this:

If I, as a human author, can’t be bothered to write the article, why should any other human being be bothered to read it?

Writing is, after all, about the relationship between myself and me and, secondly, about you and me.

What’s your passion, and how do you automate for your love?

Could you take a moment to step back and journal? Write about the following:

What things at your work would you like to never have to do again? What automation could help you get rid of those tasks?

And what things at work would you like to do more often? How could you free up more time to do those tasks more often?

Could you let that be the start of your automation decisions from now on?

I will be honest: automation will not mean you work less. It’s in our human nature to want to contribute to society, to be productive, to share something, and to make a positive impact. You’re always going to find new goals to accomplish. If you have time over, you’ll put it to good use.

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